As an Essex wedding photographer, it’s important that you are able to cultivate trust with your clients. There’s a reason why customers are able to leave such a positive review to their professional wedding photographers. The vibe that you get was that the photographers were friendly, helping, and professional in their job.
Customers are always assured to know that their wedding photographers are reliable and always ready to provide help or solutions to them. And we’re here to help you how to become one.
First impression matters
No matter the kind of job you work, the first impression matters 99% of the time. Our subconscious mind begins judging people the moment our eyes lay on them. However, did you know that there’s another way to build up a positive impression before meeting them?
Most of the time, they’d email you through your site after reading the About Me page. That’s the first time they read and ‘get to know’ about you. What you put in there should be written by only you. It’s important that you don’t try to follow anyone else and write up your own bio.
Next is through the emails you reply. They can judge how much you are eager to know about them by seeing whether or not you are willing to answer and ask for more information from them. Try emailing this Essex wedding photographer at www.justin-bailey.co.uk and see what you can learn.
The meet-up is the peak of it. There’s only one secret to this: live up to what you’ve shown on the Internet. We’ve seen lots of cases of people who date online, getting disappointed with when they meet the person in real. Is that how people see you every time? Not sugar coating on your website is an important thing to remember.
Correcting and enhancing your image
Throughout the first meeting, make sure that you are not communicating as a businessman, but as a friend of the clients who is a photographer. You want to listen and answer their concerns, not supplying their demands.
Customers most of the time have a list of choices they are considering from. All of them can provide the same set of wedding pictures and most clients judge from visual beauty and pricing of the package. When you know that those are things you cannot change much, the only other thing that will stand out is your personal service to them.
Treat them as friends and answer their concerns. Another thing you can do to enhance this part of your business is to provide flexibility to them. Some budget-conscious clients can ask that several parts of the package be removed or replaced with something more important to them.
Keeping the relationship going
Another important this is to keep the relationship ongoing. The best marketing technique that any giant companies as well as you as an Essex wedding photographer should implement is love word-of-mouth. Your clients will become your strongest marketing plans. People trust in reviews that are not made-up and impromptu.
By keeping in touch through social media, such as mentioning happy anniversaries to your clients years after their marriages, is a way to keep them reminded and show others your previous works.